We are halfway through the week-long observance of National Healthcare Decisions Day (April 16). Every day of this campaign has been assigned its own, unique theme. Today's theme is "Spread the Word: A day to tell others that you've engaged in advance care planning and encourage them to do the same." Today, Carely's Content Marketing Manager, Christina Best, tackles this theme by sharing what it was like to complete her own advance directive.
National Healthcare Decisions Day is a national movement that attempts to "help people across the U.S. understand the value of advance healthcare planning." It's happening next week--April 16th through the 22nd--and this year's theme is "it always seems too early, until it's too late." Inspired by this event, we explore other iterations of this initiative that exist in the U.S. and across the globe.
Our mission here at Carely is to advocate for and empower families in hospice, home care, and palliative settings. We do this by providing families with tools that help them more easily communicate about a loved one's care. It is for this reason that we couldn't be more excited to recognize National Healthcare Decisions Day. (NHDD, for all the acronym lovers out there.)
Two weeks ago, Carely CEO Mike Eidsaune attended AAHPM's Annual Assembly in Phoenix. He attended informational sessions. He drank lots of coffee. He got to meet some really awesome people. But don't take our word for it. As a [hashtag] HPM rookie, Mike shares his thoughts about the conference.
March is National Social Work Month. Social workers have a tremendous impact on the livelihood and overall wellness of people in challenging situations. While we celebrate the contributions of social workers across the care spectrum, we are particularly grateful for those working in palliative care. Here's everything you need to know about social workers' roles in palliative and end-of-life settings.
I’m thrilled to be attending the AAHPM and HPNA Annual Assembly this year for the first time. I am constantly learning from hospice and palliative care professionals, and I am humbled by their dedication to delivering high-quality care every day.
In January, our CEO, Mike Eidsaune, sat down with Ohio's Hospice of Dayton’s CEO Kent Anderson. Kent has been a supporter of Carely since day one, and we couldn’t be more grateful for the feedback he’s provided over the years that’s encouraged us to continue to innovate the senior tech space. Here, we talk hospice trends, tech’s role in hospice, and Kent’s extensive concert-on-DVD collection.
We've already offered some suggestions on how to strategically use Twitter to drive awareness of your hospice organization. This week we're exploring the basics of using Facebook. Facebook still remains the number one social media site. Nearly 80% of online adults are using Facebook.
As digital marketing continues to make in roads in hospice marketing, deploying lead magnets will increase your brand following and engagement which will help you develop trust with families as they make the tough decision to have their loved one enter hospice care.Digital Marketer defines a lead magnet as "an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the lead magnet is to maximize the number of targeted leads you are getting for an offer."
There is no doubt that social media is hard and time consuming. Getting the right message to your followers at a time where they are most likely to engage with you is challenging. What makes this even tougher is that managing your hospice’s social media strategy is probably not your only daily responsibility. Wouldn’t it be great if you could shave an hour or so a week off of your plate and put technology to work for you?